Webinar: Consumer Behaviour and Media Planning

On Wednesday, October 18, 2017 3:00 pm, Europe Summer Time, IAB Europe is organizing a webinar about Consumer Behaviour and Media Planning.

This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognize and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

This complimentary webinar will share winning case studies of the Video Advertising, Branded Content, Integrated Advertising and Virtual and Augmented Reality categories.

The winning campaigns to be presented are: Spark Brilliance, from Nike with the agency Mindshare Turkey, and Fantastic Beasts Where to Find Them, from J.K. Rowling, with the agency Framestore.