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On Thursday, September 21, 2016, 1100am – 1200pm CET, Adform and Annalect are having a webinar on how cookie-less attribution works (Join Here!) and how it has the edge over standard attribution and analytical models.
In this webinar, Thomas Park, Adform’s Product Director for TPAS and Measurement, and Peter Loell, Annalect’s Director of Optimization, will be taking a look at the strengths and limitations of several commonly used attribution models, from econometric sales models through to multi-touch, cookie-based attribution.
They will be making the case for the more effective cookie-less attribution model based on linear regression.