Dentsu announced last month the acquisition of White Label MKT SpA, a digital performance agency in Chile. White Label is headquartered in Santiago, was founded in January, 2012, and has 30 employees.
White Label was founded in 2012 by Alejandro García who has focused on building the agency’s reputation on measurable performance and transparency, and has championed the use of data to generate insights that allow it to reach each client’s goals. With a dedicated team of 30 performance marketing specialists, the agency specializes in SEO (search engine optimization), SEM (search engine marketing), CRO (conversion rate optimization), social, paid media and digital analytics.
Following the acquisition, Dentsu says that White Label will become the Chilean base for iProspect, the world’s leading digital marketing and business performance agency. The agency will be rebranded “iProspect Chile” upon completion of the acquisition.
Together with the recent addition of Miami based agency M8, Dentsu intends to accelerate its offering of competitive digital services in the Latin American region.