WPP creates Team Energy and retains BP

BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally, WPP announced this week. WPP says that “the decision is the culmination of a thorough competitive review process which began in mid 2017.”

WPP as a Team Energy, created specifically for BP, that provides services including advertising, media investment management, digital media, marketing communication and branding services, public relations and brand research – drawing on talent and expertise from agencies such as VML, Ogilvy, Mindshare, Grey, Essence, SocialLabs and Landor.

Team Energy includes a flexible media model for BP – EnergyMedia – that combines talent from across WPP agencies such as Mindshare, Essence, Neo and POSSIBLE and matches global buying power with specialist skills in programmatic, search and ecommerce. According to WPP, Team Energy will be located in London with hub office locations around the world to support BP’s diverse business globally.

“As long-term partners to BP, we are delighted to begin a new chapter of our relationship. To help BP meet its needs we’ve created a purpose-built team that brings together hand-picked talent and expertise from across WPP. Our bespoke vision for BP is a clear demonstration of how we see the future – delivering agile, responsive and impactful services that drive results and help realise the client’s growth ambitions,” said Andrew Scott, Chief Operating Officer at WPP.

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