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According to Search Engine Land, Youtube just added restrictions to End Screens on videos. End screens is a Youtube feature that allows the Youtubers/Publishers to insert a screen “during the last 5-20 seconds of a video.” The rule until now was that the video needed to “be at least 25 seconds long to have an end screen.” But now the Youtube channel needs to join the YouTube Partner Program that requires at least 10.000 views.
The End Screens are visible on YouTube.com on computers, HTML5 TV devices: e.g., Smart TVs, Android TV, YouTube Android app version 11.04, iOS version 9: YouTube app versions 11.03 and higher, iOS 8: YouTube app versions 11.09 or higher and Mobile web on iPad devices.
Youtube says that “End screens are meant to create powerful end-of-video experiences for your viewers.” Publishers and advertisers use the End Screens to Point viewers to other videos, playlists, or channels on YouTube, Call for subscriptions to your channel and Promote your website, merchandise, and crowdfunding campaigns.
End Screens appear on the True View ads and that is why is important to advertisers, as they can have a goal to increase the Youtube channel subscribers, and End Screens is a Youtube tool to do that.