Google this week announced advertisers will be able to reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve. This new offering allows advertisers to extend the reach of their existing media buys and target Shorts-only inventory at a fixed CPM with guaranteed delivery at agreed rates or market rates.
YouTube Select Shorts lineups in Instant Reserve provide advertisers with a new way to tap into the growing popularity of Shorts, YouTube's short-form video format. With this new offering, advertisers can:
- Reach a highly engaged audience of Shorts viewers
- Target Shorts-only inventory with YouTube Select lineups
- Leverage the power of Instant Reserve to reserve ad inventory at a fixed CPM with guaranteed delivery
YouTube Shorts has seen tremendous growth since its launch in 2020, with over 1.5 billion logged-in users watching Shorts every month. This growth has made Shorts a valuable platform for advertisers to reach their target audiences.