As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.
The company is focusing on three key areas:
- Elevating high-quality election content: YouTube will prioritize election news and information from authoritative sources, such as national news organizations and government agencies. The company will also display information panels at the top of search results and below videos to provide context for viewers.
- Addressing AI-generated election misinformation: YouTube will require creators to disclose when they have created altered or synthetic election content. The company will also label altered or synthetic election content that does not violate its policies to clearly indicate for viewers that some of the content was altered or generated digitally.
- Combating influence operations from foreign adversaries: YouTube will work closely with Google's Threat Analysis Group (TAG) to identify and terminate coordinated influence operations on YouTube. The company will also share information with other technology companies and law enforcement.
As marketers, it is important to be aware of Google's policies and practices around election misinformation. Marketers should avoid creating or promoting content that is false or misleading, and you should be transparent about the use of AI-generated content.