Adsquare this month introduced lookalike audiences. Adsquare says the lookalike audiences help advertisers to get the most out of their mobile campaigns, increasing the chance of finding new customers, to reach the ideal ones that match their target group best.
With adsquare lookalike audiences marketers extend the reach of their mobile audiences by adding a group of users that behave similarly to already existing audiences they created in Adsquare self-service platform.
According to Adsquare, lookalike audiences share characteristics similar to those that the original audience segment represents. Adsquare analyzes the audience base segment, identifies common qualities of the people in that segment, and finds new people who share the same qualities (e.g., share the same interests, demographics, lifestyles, etc.).