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Similar Audiences

A collection of 2 posts
Marketing News

Adsquare introduces lookalikes audience extension

Adsquare this month introduced lookalike audiences. Adsquare says the lookalike audiences help advertisers to get the most out of their mobile campaigns, increasing the chance of finding new customers, to reach the ideal ones that match their target group best. With adsquare lookalike audiences marketers extend the reach of their
Jan 30, 2019
Marketing News

Google recommends Similar Audiences for the Black Friday

Google recommends target Similar Audiences on promotional days like Black Fridays.  Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is
Nov 25, 2018
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