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Similar Audiences

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  • Adsquare introduces lookalikes audience extension

    Luis Rijo
    • • Similar Audiences

    Adsquare this month introduced lookalike audiences. Adsquare says the lookalike audiences help advertisers to get the most out of their mobile campaigns, increasing the chance of finding new customers, to reach the ideal ones that match their target group best. With adsquare lookalike audiences marketers extend the reach of their

  • Google recommends Similar Audiences for the Black Friday

    Luis Rijo
    •

    Google recommends target Similar Audiences on promotional days like Black Fridays.  Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is