Advertisers can now personalise the landing pages, linking Optimise and AdWords

Yesterday, Google announced that is now possible possible to link Optimise and AdWords. The link is available on Adwords and allows advertisers to to target experiments and personalised experiences to specific ads and keywords. According to Google, advertisers can now personalise the existing web pages to match each of the users’ intents based on the campaign that they clicked on or the keywords that triggered the ad.

Optimize is a Google tool that allows advertisers to test different versions of elements on the landing pages, and have insights on what performs or not.

Optimize can be also linked with Google Analytics. This allows advertisers to calculate experiment results based on the traffic in the view.