Yesterday, Google announced that is now possible possible to link Optimise and AdWords. The link is available on Adwords and allows advertisers to to target experiments and personalised experiences to specific ads and keywords. According to Google, advertisers can now personalise the existing web pages to match each of the
Sizmek said today that uses 5 data sources to "predict which type of creative, what context, and what consumer will be most responsive." Here the five Cs of data used by Sizmek: * Consumer data is what we know about an individual consumer, such as age, device ownership, past
Google announced this month the introduction of a new view in DBM called Optimization. This new view allows advertisers to have insights on the UI, about the KPIs for each Line Item and for each dimension. The dimensions are Daily Frequency, Website, Time of Day, Environment, Creative Size / Duration, and
