Amazon presented yesterday the third quarter sales, and numbers were strong, with sales up 34% to 34.7 Billion. And 1 Billion Dollars has come from the advertising business.
Amazon Advertising Platform (AAP) has a lot to offer to advertisers, specially to retailers and digital content produces (books, movies, etc), when the sale happens on Amazon website.
Amazon has also data related to their online customers around the world, and advertisers can use this data on AAP (Amazon`s DSP) to focus on the online customers that matter.
Here some examples of sponsored products on Amazon (captured by BI):
In addition to the display products, Amazon has also in place a search advertising product.