Amazon today reported that its business-to-business marketplace has reached $60 billion in annualized gross sales during the second quarter of 2026, now serving more than 11 million organizations worldwide. The figures, published on July 21, 2026, mark a roughly twofold increase in reported sales since the company last disclosed a milestone for the unit in December.

The scale of the jump is the headline number. In its December 2025 update, Amazon placed Amazon Business at $35 billion in annualized gross sales and more than eight million organizations served, excluding emerging geographies. Seven months later, both figures have moved sharply higher. According to Amazon, more than 1.8 million new organizations joined the platform in the first half of 2026 alone, a cohort that spans hundreds of thousands of small businesses and, at the other end of the size spectrum, 97 of the Fortune 100 companies.

From office supplies to a $60 billion channel

Amazon Business launched in the United States in 2015, built on a simple observation: organizations were already buying office supplies and other goods in bulk on the consumer store, but their purchasing needs differed from those of individual shoppers. Eleven years on, the unit operates across 11 countries and has become, in the company's own framing, one of the fastest-growing ventures in its history.

"When organizations source with Amazon Business, they're not just shopping - they're streamlining their supply chain while saving time and money through powerful tools designed specifically for business needs," said Shelley Salomon, worldwide vice president of Amazon Business, according to the company. "As organizations look to do more with less, we're inventing new ways to help them save time and money - and reinvest in growing their business."

The customer roster the company cites reads as a cross-section of large enterprise procurement. Citi, the United Service Organizations, Marriott International, and Carnival Corporation all appear among the named organizations relying on the platform. Doug Herrington, chief executive of Amazon Worldwide Stores, tied the unit's trajectory to a stated long-term commitment.

"I've been excited about Amazon Business since the day it launched," Herrington said, according to Amazon. "Day in and day out, we dig into the specific purchasing needs of businesses and organizations and come up with innovative ways to deliver great prices, extensive selection, and consistent, reliable convenience."

The savings figures behind the growth

Behind the gross sales headline sit a set of cost figures the company uses to describe the value it returns to buyers. Amazon Business-specific discounts saved organizations more than $1 billion worldwide during the last year, according to the company, a figure that covers negotiated pricing rather than the broader membership program. Organizations can layer additional savings through Subscribe & Save on recurring purchases and through private-brand lines such as Amazon Basics.

The membership tier carries its own numbers. Prime Business members saved more than $880 million globally in shipping fees over the past year, per Amazon. That figure has climbed since December, when the company reported Business Prime members saving more than $750 million in shipping over the prior year, with nearly half of global orders and more than 70 percent of U.S. Business Prime orders arriving the same day or next day.

Selection has widened alongside the sales figures. Business customers now have access to hundreds of millions of products worldwide, which Amazon describes as 30 percent more items globally than a year earlier. The company points to specialized categories - industrial and scientific supplies, professional-grade equipment, healthcare and laboratory materials, and education technology - as areas of growth, alongside repair tools, fresh groceries, and office furniture.

Logistics: half a billion deliveries and branded trucks

The fulfillment side of the operation carries its own set of disclosures. Amazon Business made more than half a billion deliveries worldwide over the past year, drawing on the parent company's existing logistics network. In a detail specific to the business channel, the company began rolling out dedicated, branded delivery trucks in 13 states across the United States, built for how organizations receive goods: at loading docks, office buildings, university campuses, and mailrooms rather than residential doorsteps.

That distinction matters operationally. The requirements of a university mailroom or a corporate loading dock differ from those of a home delivery, and the branded-truck rollout signals an attempt to tailor the last mile to institutional buyers rather than route business orders through the same flow as consumer parcels.

The efficiency claims are echoed by at least one named customer. Scot Thompson, vice president of logistics for North America at Carnival Corporation, described a compression of procurement timelines.

"Procurement tasks that used to take hours - searching across vendors, routing approvals, reordering supplies - can now be done in minutes," Thompson said, according to Amazon. "It's a better experience for our team members, and we're looking forward to building on that with Amazon Business as we find new ways to improve how we work."

Software partnerships and AI tools expand the membership

The July update extends a membership strategy the company detailed in December, when it added QuickBooks, CrowdStrike, and Gusto benefits to Business Prime. Those three partnerships - covering accounting, cybersecurity, and payroll respectively - remain in place. The December figures put the combined annual saving for small and midsize businesses at nearly $1,000.

Today's update raises that figure and adds a fourth component. Amazon Quick, the company's personal AI assistant, has joined the Prime Business benefit list, giving members discounted access to the tool. Together, Amazon states, the expanded benefits can help small and midsize businesses save nearly $1,100 per year, up from the roughly $1,000 cited in December.

Amazon Quick is not a new product. Amazon Web Services launched a desktop application for the AI workplace assistant on April 28, 2026, adding a persistent knowledge graph, background monitoring, and a set of integrations spanning consumer and enterprise software. Bundling it into Business Prime folds a general-purpose AI assistant into a procurement membership, alongside the accounting, security, and payroll tools already on the list. The company also references new AI-powered tools within Amazon Business itself, positioned to help organizations surface savings and inform purchasing decisions, though the July material offers limited technical detail on how those tools function.

Why the figures matter for the advertising market

For marketing and advertising professionals, the relevance of a procurement milestone is not immediately obvious. It becomes clearer through the data that a purchasing platform generates. Amazon's advertising business operates at scale: the company's ad segment crossed $70 billion in trailing-twelve-month revenue after its Q1 2026 earnings, with advertising services revenue of $17.2 billion in that quarter alone.

The integration of business software into a procurement membership creates data adjacencies. Financial management integrations offer visibility into spending patterns and category preferences; cybersecurity deployments across endpoints generate network activity signals; payroll and HR tools reveal organizational growth. Each of these, in aggregate, informs both procurement recommendations and the targeting logic that underpins business-to-business advertising. The December coverage noted that Intuit's SMB MediaLabs audiences became available on The Trade Desk in November 2025, giving advertisers access to verified small and midsize business segments - one signal of how first-party business data is flowing into the wider programmatic market.

Small businesses constitute the bulk of the addressable base. They make up 99 percent of companies in the United States, according to a July 2024 report from the U.S. Small Business Administration that PPC Land cited in its earlier coverage. A platform that reaches hundreds of thousands of those firms, and 97 of the largest 100, sits on a purchasing dataset that has clear value to advertisers seeking to reach organizational buyers.

The grocery category illustrates the same dynamic from a different angle. Amazon Business now delivers fresh groceries to organizations in more than 2,300 cities, extending to institutional buyers a same-day capability the company built out across the consumer store through 2025. Recurring, multi-item purchases of the kind grocery generates produce denser purchase-intent signals than one-off orders, and that pattern feeds the sponsored-product and display ecosystem the company monetizes.

The competitive frame

The $60 billion figure positions Amazon Business against a fragmented field of distributors, office-supply chains, and industrial suppliers, few of which pair a marketplace with a logistics network and an advertising business at this scale. What distinguishes the offering, in the company's telling, is the combination of everyday low prices and vast selection drawn from the consumer store with a supplier network, an adaptable global logistics operation, and AI-powered data analytics aimed specifically at organizational buyers. The company's separate move to open its full logistics network to any business through Amazon Supply Chain Services, launched on May 4, 2026, sits alongside the Business milestone as evidence of a broader push to serve organizations across freight, fulfillment, and parcel shipping regardless of whether they sell on Amazon.

Whether the pace of the first half of 2026 holds is the open question. Adding 1.8 million organizations in six months and roughly doubling reported sales since December is a steep trajectory, and the company frames the unit as still operating with the energy of a startup. The figures released today set a high baseline. The next milestone update will show whether the curve bends.

Timeline

  • 2015 - Amazon Business launches in the United States, targeting organizations already buying in bulk on the consumer store
  • July 12, 2024 - U.S. Small Business Administration report cited by PPC Land notes small businesses make up 99 percent of U.S. companies
  • December 18, 2025 - Amazon adds QuickBooks, CrowdStrike, and Gusto to Business Prime; unit reported at $35 billion in annualized gross sales and more than eight million organizations
  • April 28, 2026 - Amazon Web Services launches a desktop application for Amazon Quick, its AI workplace assistant
  • April 29, 2026 - Amazon's advertising business crosses $70 billion in trailing-twelve-month revenue after Q1 2026 earnings
  • May 4, 2026 - Amazon launches Amazon Supply Chain Services, opening its logistics network to any business
  • July 21, 2026 - Amazon reports Amazon Business at $60 billion in annualized gross sales, 11 million organizations, 1.8 million new organizations in H1 2026, and adds Amazon Quick to Prime Business benefits

Summary

Who: Amazon reported the figures, quoting Shelley Salomon, worldwide vice president of Amazon Business; Doug Herrington, chief executive of Amazon Worldwide Stores; and Scot Thompson, vice president of logistics for North America at Carnival Corporation. Named customers include Citi, the United Service Organizations, Marriott International, and Carnival Corporation.

What: Amazon Business reached $60 billion in annualized gross sales in the second quarter of 2026, serving more than 11 million organizations, with more than 1.8 million new organizations joining in the first half of the year and 97 of the Fortune 100 among its customers. The company also added Amazon Quick to Business Prime benefits, raising the combined annual saving for small and midsize businesses to nearly $1,100.

When: The update was published on July 21, 2026, with the sales figure tied to the second quarter of 2026. It follows a December 2025 milestone of $35 billion and eight million organizations.

Where: Amazon Business operates across 11 countries, having launched in the United States in 2015. Dedicated branded delivery trucks are rolling out in 13 U.S. states, and fresh grocery delivery for businesses now reaches more than 2,300 cities.

Why: For the marketing and advertising community, the milestone matters less as a procurement figure than as an indicator of the first-party purchasing data Amazon accumulates across organizations of every size - data that feeds an advertising business already running above a $70 billion annual rate and increasingly central to business-to-business targeting.