Amazon and Bashas', an Arizona grocery chain founded in 1932 and now a subsidiary of The Raley's Companies, today announced the launch of grocery delivery and pickup at four store locations in Phoenix, Tempe, Tucson, and Scottsdale - marking Amazon's first third-party grocery collaboration in the state.

Customers can now shop approximately 15,000 Bashas' products directly through Amazon.com and the Amazon shopping app. The selection includes fresh produce, bakery items, deli favorites, and everyday essentials, available for same-day delivery or pickup at the participating stores. The announcement was made on June 3, 2026.

How the service works

Orders are placed through Amazon.com or the Amazon shopping app by visiting amazon.com/bashas. Shoppers in the Phoenix, Tempe, Tucson, and Scottsdale areas can choose between home delivery and in-store pickup at their nearest participating Bashas' location. Same-day delivery is available for eligible orders.

For a limited period, all customers receive free delivery on orders over $25. Prime members receive an additional benefit: $15 off a first order of $60 or more, using the code BASHAS15. The free delivery threshold of $25 mirrors the standard Prime Same-Day Delivery threshold that Amazon has maintained across its broader grocery services, which expanded to more than 2,300 U.S. cities by December 2025.

The 15,000-product catalogue is a significant figure in the context of regional grocery partnerships. It covers the full breadth of a typical Bashas' store, not a curated subset. Fresh departments - produce, bakery, deli - are included alongside centre-store staples, which places the integration at the more comprehensive end of what third-party grocery collaborations on Amazon typically offer.

Bashas' and The Raley's Companies

Bashas' is not a standalone operator. The chain became a subsidiary of The Raley's Companies in December 2021, when the California-based family grocery group acquired the Bashas' family of stores during a period in which Bashas' faced competitive pressure from larger national chains. The acquisition brought Bashas', Food City, AJ's Fine Foods, Eddie's Country Store, and Bashas' Dine supermarkets under The Raley's Companies umbrella, while the Arizona-based corporate office in Chandler remained in place.

According to Bashas', the grocer operates more than 110 grocery stores and is one of the largest employers in Arizona. Its footprint spans not just the Phoenix metropolitan area but also parts of New Mexico and four Tribal Nations. The company has operated in Arizona since 1932, a period of nearly a century in which it has expanded from a single company store in Goodyear, Arizona, to a multi-banner regional chain.

"For nearly a century, Bashas' has served Arizona families with quality groceries, exceptional service and an unmatched community commitment," said Carol Barsotti, Chief Communications Officer at The Raley's Companies. "Working with Amazon gives our customers another convenient way to shop their favourite Bashas' products - with delivery or pickup options that fit their schedule - and we're thrilled to bring this new, convenient option to communities across the Phoenix and Tucson areas."

The Raley's Companies has been active in building out its digital and retail media presence. On May 20, 2026, PPC Land reported that The Raley's Companies and Grocery TV launched an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners including Bashas', Food City, and AJ's Fine Foods. The Amazon delivery partnership adds an online commerce channel to what has been, until recently, primarily a physical-store retail strategy.

Amazon's grocery partnership model

Amazon frames the Bashas' collaboration within a broader network of regional grocery partnerships that complement its own grocery brands - Amazon Fresh, Whole Foods Market, and the perishable items available through Same-Day Delivery. According to Amazon, Bashas' "joins a growing network of regional and local grocery retailers available on Amazon for grocery delivery across the United States."

This framing is important. Rather than positioning third-party grocers as direct competitors to Amazon Fresh or Whole Foods, Amazon treats them as additive options that extend its overall grocery footprint into markets and brand loyalties that its own stores do not reach. In Arizona specifically, Bashas' carries a degree of brand recognition that Amazon Fresh, which operates relatively few physical locations in the state, cannot replicate through its own channels alone.

"We're excited to bring Bashas' to Amazon, giving customers in the Phoenix and Tucson areas a new way to shop their trusted neighbourhood grocer with the convenience they expect from Amazon," said Sophie Turrell, Director of U.S. Grocery Partnerships at Amazon. "Bashas' has been a part of Arizona communities for over 90 years, and this collaboration makes it even easier for customers to access the fresh, quality products they love - whether delivered to their door or picked up at their local store."

Amazon's grocery delivery infrastructure has expanded sharply in recent years. PPC Land reported in August 2025 that Amazon launched fresh grocery delivery through its Same-Day Delivery service in more than 1,000 cities, with Phoenix among the pilot markets where early adoption was strongest. Customers in Phoenix who used the service during the pilot period went on to shop twice as often as those who had not ordered fresh food through Amazon. That data point likely informed the decision to deepen the company's Arizona presence through a named local partner.

By February 2026, Amazon had delivered more than 4 billion grocery and everyday essential items to Prime members the same or next day in the United States, with groceries and everyday essentials accounting for approximately half of all same-day and next-day deliveries in the country.

What the four-city footprint covers

The four stores participating at launch - in Phoenix, Tempe, Scottsdale, and Tucson - cover two distinct metropolitan areas. Phoenix, Tempe, and Scottsdale form part of the greater Phoenix metropolitan area, the fifth-largest in the United States by population. Tucson is the second-largest city in Arizona, with a population of roughly 550,000.

This geographic pairing is notable. The Phoenix metro area alone has a population exceeding 5 million and has been one of the fastest-growing major urban markets in the country over the past decade. Tucson, while smaller, represents a market where Bashas' has operated for decades and where the brand carries significant loyalty. Starting with four stores rather than rolling out across the full Bashas' estate of more than 110 locations suggests a structured pilot before broader expansion - a pattern consistent with how Amazon has approached similar partnerships elsewhere in the United States.

The service operates on the existing Amazon delivery and pickup infrastructure. No new fulfilment centres are required. Orders for Bashas' products flow through the same Amazon logistics system that handles Same-Day Delivery for other categories, with Bashas' acting as the product source and Amazon providing the customer interface, payment processing, and last-mile delivery.

Promotional mechanics and Prime membership

The introductory offers attached to the launch are structured around two distinct customer segments. The free delivery threshold of $25 applies to all customers, regardless of Prime membership status. The $15 discount for Prime members - applied to a first order of $60 or more with the code BASHAS15 - creates a stronger incentive for existing Prime subscribers, while the universal free delivery offer provides a reason for non-members to try the service.

The minimum order sizes are worth examining in the context of grocery economics. A $25 minimum for free delivery is roughly equivalent to a small top-up shop. The $60 minimum attached to the Prime discount is closer to a standard weekly grocery run. Both thresholds are designed to drive meaningful basket sizes rather than single-item orders, which would be operationally costly to fulfil.

Prime membership has become a central variable in Amazon's grocery strategy. Amazon launched a grocery delivery subscription in April 2024 priced at $9.99 per month for Prime members, covering unlimited delivery on orders over $35 from Amazon Fresh, Whole Foods Market, and various local grocery and specialty retailers available on Amazon.com - with a discounted rate of $4.99 per month for customers with registered EBT cards. The Bashas' partnership integrates into this same framework.

Advertising and retail media context

For the advertising and marketing community, the Bashas'-Amazon partnership carries implications that extend beyond the immediate delivery mechanics. Bashas' products are now indexed inside Amazon's shopping environment, which means they are discoverable through Amazon's search algorithm, eligible for Amazon's sponsored product formats, and potentially measurable through Amazon's attribution infrastructure.

This matters for consumer packaged goods brands that sell through Bashas'. A product that was previously visible only through in-store placement or Bashas' own digital channels now has a route to Amazon's advertising inventory. Brands can potentially run sponsored listings against Bashas' shoppers on Amazon, target them through Amazon DSP using purchase history signals, and measure conversions using Amazon's closed-loop reporting.

Amazon's advertising revenue crossed $70 billion on a trailing twelve-month basis as of Q1 2026, growing 24% year-over-year to $17.2 billion in the first quarter alone. Grocery is a core vertical for that business, with the category generating high-frequency purchasing behaviour and strong first-party data signals. Each new grocery partnership - whether with a national chain or a regional operator like Bashas' - extends the scope of that data.

The retail media dimension of The Raley's Companies' broader strategy is already visible. The Grocery TV in-store network announced on May 20, 2026, created a physical-store advertising channel across 208 locations. The Amazon partnership now creates a parallel digital commerce channel. For CPG brands managing trade and shopper marketing budgets, the combination produces two distinct touchpoints within the same organisational family: a screen in the aisle, and a sponsored listing in the Amazon search results.

PPC Land has tracked the convergence of grocery commerce and retail media across multiple platforms, including Grocery TV's April 2026 addition of third-party sales lift measurement using a 41 million-household panel that combines receipt and card transaction data. That kind of measurement infrastructure is relevant to brands considering whether a Bashas'-adjacent advertising strategy on Amazon is measurable against in-store outcomes.

Regional significance

Arizona is not a market where Amazon has historically concentrated its grocery infrastructure. Whole Foods Market operates stores in the Phoenix metro area, but Amazon Fresh's physical footprint in the state is limited. The partnership with Bashas' fills part of that gap without requiring Amazon to build or lease new grocery space.

From Bashas' perspective, the arrangement provides access to a customer acquisition channel that would be difficult to replicate independently. Building a competitive delivery platform from scratch - or maintaining parity with national players on app experience and logistics - is capital-intensive. Joining Amazon's existing infrastructure allows the chain to offer same-day delivery and pickup through a platform its customers already use, without the operational overhead of running a standalone e-commerce operation.

The relationship between physical presence and digital channel is also relevant here. Bashas' stores serve as the fulfilment point for pickup orders, which keeps foot traffic in the building even when customers prefer to order digitally. That is a different model from pure delivery partnerships, where the store is bypassed entirely in the consumer's experience.

Chronological timeline

Summary

Who: Amazon and Bashas', a subsidiary of The Raley's Companies founded in Arizona in 1932, operating more than 110 grocery stores across Arizona, New Mexico, and four Tribal Nations.

What: The launch of grocery delivery and pickup at four Bashas' store locations in Phoenix, Tempe, Tucson, and Scottsdale, making approximately 15,000 Bashas' products - including fresh produce, bakery items, deli favourites, and everyday essentials - available through Amazon.com and the Amazon shopping app. For a limited time, customers receive free delivery on orders over $25, and Prime members receive $15 off a first order of $60 or more with the code BASHAS15.

When: The announcement was made on June 3, 2026, with the service available immediately at the four participating store locations.

Where: Arizona - specifically the Phoenix metropolitan area (stores in Phoenix, Tempe, and Scottsdale) and Tucson. Shoppers in those areas can access the service at amazon.com/bashas or through the Amazon shopping app.

Why: The collaboration allows Bashas' to reach customers through a platform they already use for non-grocery purchases, without building an independent e-commerce and logistics operation. For Amazon, it extends grocery coverage into a state where its own branded grocery stores have limited physical presence, using a regional chain with deep consumer brand loyalty. The partnership also represents Amazon's first third-party grocery collaboration in Arizona, adding a new market to the network of regional grocers available on its platform.