Amazon DSP introduces bulk edit of supply bids and total budget
Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.
Amazon this month introduced bulk edit of supply bids and total budget in Amazon DSP.
Advertisers can now increase or decrease the supply bids (base and max) and total budget across multiple line items in a single action.
According to Amazon, advertisers need to select the line items they wish to adjust, click on Supply bid or Budgets, and increase or decrease the line items by a specific percentage or amount.
Changes apply across all the selected line items.