Amazon includes Twitch inventory and audiences in Amazon DSP
Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.
![Amazon includes Twitch inventory and audiences in Amazon DSP](/content/images/size/w2000/2022/02/twitch-demographics.png)
Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.
Advertisers can now target Twitch audiences or Twitch inventory on Amazon Advertising console.
Amazon also says Amazon audiences are available for inclusion in Twitch campaigns.
This month, Twitch launched Watch Parties with Prime users watching movies & TV shows together.
Amazon bought Twitch in 2014 for $970 million in cash.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers