Amazon increases the height of Sponsored Brands ads on mobile
Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.
According to Amazon, the expanded height of Sponsored Brands ads on mobile is driving a 13% increase in click-through rate, on average.
In the picture, on the left, the new Sponsored Brands ads on mobile, and on the right, the old Sponsored Brands ads on mobile.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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