Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API

Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API. According to Amazon, bid suggestions are based on historical winning bids of impressions and auction data.

With bid suggestions, advertisers now know the range of bids they should consider setting to, in order to increase their chances for winning and delivering impressions. Amazon says that advertisers can save time on bid optimizations and increase their return while spending their budget.

Before video format, bid recommendations were only available for product collection or Store spotlight ad formats.