Amazon introduces Deal Dimensions in reporting
Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.
According to Amazon, the Deal Dimensions are available in the US, UK, Germany, France, Span, Italy, and Japan.
With the deal dimension, advertisers can download reports that are broken down by deal name, deal ID, and deal type. Amazon says advertisers can see data such as impressions, supply cost, and viewability rate.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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