By Luís Daniel Rijo in Retail News — Jan 8, 2021

Amazon launches Sponsored Ads and Stores in the Netherlands

Amazon Netherlands was fully launched in March 2020. Sellers are able to advertise in Amazon.nl since yesterday.

Amazon yesterday launched Sponsored Ads and Stores in the Netherlands. Amazon Netherlands was fully launched in March 2020.

Amazon also launched Sponsored Ads and Stores last month in Brazil.

Stores are self-service branded destinations on Amazon. Sponsored Ads enable brands to promote products or brands on Amazon.nl

Sponsored Products ads appear in shopping results and on product pages as shoppers are researching products. Sponsored Brands ads appear on shopping results and product detail pages, in prominent top-of-search results placements. When shoppers click on Sponsored Ads, they are taken to a custom landing page or the Amazon Store.

Amazon says EU seller accounts are automatically able to sell and advertise in the Netherlands, as well as through the rest of Europe.

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