Amazon this month roll out Prime Video signals worldwide in Audience Builder. Advertisers can now build audiences based on the Prime Video content in addition to previously available retail signals, such as product views, purchases, and keyword searches.
Audience Builder is available on Amazon DSP.
According to Amazon, Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.
Prime Video signals in Audience Builder was first announced in May, this year.
According to FIPP, Amazon Prime Video had around 75 million subscribers in the world, last year.