By Luís Daniel Rijo in Retail News — Nov 28, 2023

Amazon's Black Friday and Cyber Monday sales were the biggest ever

Amazon (NASDAQ: AMZN) today announced its record-breaking Black Friday and Cyber Monday holiday shopping event, spanning November 17 through November 27, was the biggest ever compared to the same 11-day period in previous years. Customers worldwide purchased over one billion items during the 11-day event, with savings of nearly 70% more than the same period last year.

In addition, Amazon has announced that it will continue offering millions more deals on a wide selection of products throughout December, with new deals dropping every day until December 24. This extensive period of deals will ensure that customers have ample opportunities to save big on their holiday shopping needs.

For the first time, Prime members purchased deals directly from Buy with Prime merchants during the Black Friday and Cyber Monday holiday shopping event. Merchants who participated in promotional activities experienced, in aggregate, more than a 300% increase in units purchased through Buy with Prime versus the daily average for the month of October 2023.

Customers ordered more than 500 million items from independent sellers, most of which are small and medium-sized businesses, with She’s Birdie Personal Safety Alarm, Taco Cat Goat Cheese Pizza Game, and The Woobles Crochet Kit for Beginners among the best-selling small business products in the U.S.

Customers bought millions of Amazon devices, including Fire TV, Echo, and Ring, which were best sellers.

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