AppNexus is now part of AT&T

AT&T announced on August 15, the completion of its acquisition of AppNexus, now part of AT&T advertising & analytics led by CEO Brian Lesser. With the acquisition now closed, AppNexus’ co-founder and CEO Brian O’Kelley will report directly to Lesser. He will continue to lead the AppNexus business and help spearhead the integration process with AT&T.

AT&T says that will continue to invest in and build on AppNexus’ technology globally as it integrates with AT&T’s first-party data, premium video content, and distribution. AppNexus’ expertise in machine learning, engineering, and advanced analytics will accelerate and expand AT&T’s ad-supported offerings across its portfolio, including Turner Networks, Otter Media, and DIRECTV.

AT&T has more than 170 million direct-to-consumer relationships across its wireless, video and broadband businesses. AppNexus also extends AT&T advertising and analytics’ footprint globally, expanding into Asia-Pacific, Australia, Europe, and Latin America.

“This is an important milestone in the young history of our company,” said Lesser. “With the addition of AppNexus, I’m excited about the role AT&T will play in rethinking advertising not just for today, but for the future — advertising that’s better for brands, publishers and consumers.”

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Daniel Rijo

Daniel Rijo writes on PPC Land. He works and lives in Frankfurt. Born in Lisbon, Portugal. Works in digital marketing. Subscribe here PPC Land Newsletter.