52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds
Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Pennsylvania sues Character.AI for AI bot posing as licensed psychiatrist
Pennsylvania's State Board of Medicine sued Character Technologies on May 1, 2026, alleging its AI chatbot illegally practiced psychiatry in Pennsylvania state.
-
Pacvue joins OpenAI's ChatGPT ad pilot with Kepler as first agency
Pacvue joins OpenAI's ChatGPT ad pilot with Kepler as its first agency, enabling brands to manage conversational AI campaigns alongside retail media channels.
-
Over 1,000 brands now live on ChatGPT ads via Criteo as AI conversions near 2x
Criteo: 1,000+ brands running ChatGPT ads via its API, with AI-referred conversions approaching twice the rate of traditional search in key retail categories.
-
Meta's AI can now spot underage users by their bone structure
Meta yesterday expanded AI-powered age detection to Instagram in the EU and Brazil and Facebook in the US, using visual cues like height to find underage users.
-
Google Merchant Center quietly adds AI product import in beta
Google Merchant Center rolled out a beta AI option on May 5, 2026 that scans a website once to create product listings, removing the need for a structured feed.
-
Vehicle ads break free from Performance Max, now run in Standard Shopping
Google now allows vehicle ads in Standard Shopping campaigns, giving auto dealers granular budget controls and targeting options unavailable in Performance Max.
-
OpenAI opens ChatGPT Ads Manager to all US businesses with CPC bidding
OpenAI today launched a self-serve Ads Manager beta for all US advertisers, adding CPC bidding and a Conversions API as the ChatGPT ad platform scales wider.
-
Finland's top court rules church envelope did not breach GDPR
Finland's Supreme Administrative Court rules a parish election envelope revealing church membership did not breach GDPR, setting a nuanced Article 9 precedent.
-
Pinterest Q1 2026: what the ad platform changes mean for advertisers
Pinterest's Q1 2026 results reveal concrete changes to bidding, creative, measurement, and CTV that affect how advertisers plan and buy on the platform now.
-
Google's 2025 U.S. economic impact report: $947 billion and what it hides
Google claims $947 billion in 2025 U.S. economic activity, up 11% from 2024, as antitrust rulings and publisher revenue declines reshape the broader picture.
-
Chobani taps Fastbreak AI to reach 40,000
Fastbreak AI and Chobani partner to distribute 40,000 yogurt samples at youth soccer events in Dallas and New York this summer, ahead of FIFA World Cup 2026.
