Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9261 Articles

Video - Jan 29, 2026 YouTube forced Barb to halt UK TV measurement after legal threat

YouTube blocks independent UK TV measurement service amid data access dispute

Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.

by Luis Rijo

Video - Jan 29, 2026 EDO pipes automated TV outcomes into publishers' platforms with Paramount and NBCU

EDO Always-On integrates automated TV outcomes measurement across streaming and linear platforms

EDO launches syndicated cross-platform measurement feeding directly into media partners' analytics systems as streaming and linear converge.

by Luis Rijo

Search - Jan 29, 2026 Microsoft's search ad growth slows to 10%

Microsoft search advertising growth declines from 21% to 10% while cloud revenue reaches $50 billion milestone

Microsoft search advertising revenue increased 10% to $3.8 billion in Q2 fiscal 2026 as cloud business surpassed $50 billion quarterly milestone for first time.

by Luis Rijo

AI - Jan 29, 2026 Pinterest cuts 780 jobs while investors question the AI pivot strategy

Pinterest stock chart showing sharp decline following workforce reduction announcement on January 27, 2026

Pinterest reduces workforce by 15% to fund AI development, but shares sink 9.61% as analysts question whether automation addresses competitive pressures from Meta and TikTok.

by Luis Rijo

AI - Jan 28, 2026 Google's AI Overviews upgrade: Gemini 3 powers smoother chat handoffs

Google AI Mode interface showing conversational follow-up query from AI Overview on mobile search results

Google today upgrades AI Overviews to Gemini 3 globally, enabling seamless transitions to AI Mode conversations directly from search results pages.

by Luis Rijo

Search - Jan 28, 2026 Google eyes opt-out controls for AI search after UK regulator demands change

Google explores website controls to opt out of AI Overviews and AI Mode following UK Competition and Markets Authority requirements announced January 28, 2026.

by Luis Rijo

Video - Jan 28, 2026 Substack launches TV apps on Apple and Google platforms, escalating video expansion

Substack TV app interface showing Hunter Harris video content and recommended videos on television screen

Newsletter platform Substack releases TV apps for Apple TV and Google TV on January 22, 2026, intensifying platform's shift toward multimedia after $100M funding raised for advertising.

by Luis Rijo

Social - Jan 28, 2026 TikTok teams with Fluency to automate automotive ad campaigns at scale

TikTok partners with Fluency to automate automotive campaigns, enabling agencies to manage ads alongside Google, Meta, Amazon through unified system.

by Luis Rijo