Mastercard and Rabobank complete first AI agent payment in the Netherlands
Mastercard and Rabobank executed the Netherlands' first AI agent payment on April 30, using Agent Pay and Priceless.com to book a coffee tasting experience.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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X rebuilds its entire ad platform from scratch in a 20-year first
X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI.
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Microsoft search ads bounce back to 12% as AI business hits $37B run rate
Search ads bounce back to 12%, AI tops $37B annual revenue run rate, and Azure grows 40%. Here is what Microsoft's Q3 FY26 earnings signal for advertisers.
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Reddit's ad revenue jumps 74% as EPS misses forecast in Q1 2026
Reddit posted $663 million in Q1 2026 revenue, up 69% year-over-year, with advertising at $625 million - but diluted EPS of $1.01 missed the $1.11 analyst forecast.
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Cloudflare lets AI agents open accounts, buy domains, and ship code - no human required
Cloudflare yesterday launched agent provisioning via a new protocol co-designed with Stripe, letting AI agents create accounts, register domains, and deploy apps without manual steps.
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Google updates preferred sources guide, doubling publisher click-through rates
Google today refreshed its preferred sources guide for publishers, with deeplinks and button assets to help audiences add outlets as starred sources in Search.
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Google Ads API to expand product reporting for all campaign types on June 15
Google Ads API will add cost and conversion metrics for Video, Demand Gen, and App campaigns, and full network data for Performance Max, starting June 15, 2026.
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YouTube picture-in-picture goes global, but music stays behind a paywall
YouTube today expands picture-in-picture to non-Premium users outside the US on Android and iOS, ending a geographic restriction. Music PiP stays Premium-only.
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noyb sues Hamburg DPA as PimEyes keeps scanning faces unhindered
Privacy group noyb today sued Hamburg's data watchdog for refusing to act against PimEyes, a facial recognition engine holding billions of biometric records.
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Meta Q1 2026: $56.3B revenue as AI tools double advertiser adoption
Meta posts $56.3B in Q1 2026 revenue, up 33%, as AI ad creative tools double to 8 million advertisers and the Adaptive Ranking Model drives conversion gains.
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Alphabet Q1 2026: Google Network ad revenue falls 4% as AI reshapes the web
Alphabet Q1 2026: Google Network revenue dropped 4% to $6.97B as AI search features accelerate a structural shift of traffic away from the open web publishers.
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Innovid expands measurement with purchase data and publisher attribution
Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns.
