Guideline brings local CPM benchmarks to CTV and podcasts
Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Typeface AEO Analyzer scores content for AI search as Firstsource deal lands
Typeface yesterday launched an AEO Analyzer that scores content for AI answer engine visibility, as Firstsource announced a parallel agentic marketing partnership.
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NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps.
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Bankinter fined €240K for EVO Banco data breach exposing 1.27M records
Spain's AEPD fined Bankinter €240,000 over a 2024 API vulnerability at EVO Banco that exposed financial and identity data of 1.27 million people in Spain.
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Italy fined Intesa Sanpaolo 17.6M for profiling 2.4M bank customers
Italy's Garante fined Intesa Sanpaolo 17.6M euros for secretly profiling 2.4 million bank customers to select them for the Isybank transfer, violating GDPR.
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Social media scams cost Americans $2.1B in 2025, FTC finds
The FTC reports Americans lost $2.1 billion to social media scams in 2025, an eightfold rise since 2020, with Facebook ranking as the costliest single platform.
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LinkedIn beats YouTube as top B2B video channel, Wistia report finds
Wistia's 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform.
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Why major publishers are backing Amazon against Perplexity's AI spoofing
DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale.
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Google Discover now tells users why they are seeing certain articles
Google Discover adds a 'You asked to see' label to articles surfaced via its Tailor Your Feed chat, now in beta - here is what the new label means for users.
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Apple's record $111bn quarter: Services, ads, and a CEO farewell
Apple posted $111.2bn in March 2026, with Services at an all-time high of $31bn, Maps ads confirmed for this summer, and Tim Cook announcing his departure as CEO.
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Schibsted's ad opt-out fee alarms Norway DPA over privacy as a luxury
Norwegian DPA warns Schibsted's 39-krone privacy fee could harm vulnerable users and raises GDPR consent questions across Aftenposten, VG, Bergens Tidende.
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Amazon's ad business crossed $70B TTM - and that's not even the biggest story
Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry.
