Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9272 Articles

Social - Jan 21, 2026 X's algorithm source code drops: what it reveals about the platform's feed mechanics

X open-sources For You feed algorithm revealing Grok-powered transformer architecture and engagement predictions.

X released its For You feed algorithm on January 20, 2026, revealing Grok-powered transformer architecture eliminates manual features in favor of machine learning predictions.

by Luis Rijo

Retail - Jan 21, 2026 Two-thirds of marketers brace for AI to upend consumer behavior

AI transforms shopping: consumer moves from overwhelmed search to effortless conversational commerce

Boston Consulting Group and Moloco survey 238 marketing leaders revealing 67% expect major AI disruption to consumer journeys as traditional search declines.

by Luis Rijo

Video - Jan 21, 2026 Netflix to hit $3 billion ad revenue target with Warner Bros. deal ahead

Netflix reports 325 million paid memberships and $12.05 billion Q4 revenue, projects advertising revenue doubling to $3 billion in 2026 with Warner Bros deal.

by Luis Rijo

Data - Jan 21, 2026 AudienceProject activates Disney+ measurement across five European markets

AudienceProject enables independent measurement of Disney+ advertising campaigns across five European markets

AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain.

by Luis Rijo

AI - Jan 20, 2026 Majority of programmatic buyers now demand AI optimization as CTV budgets surge

Programmatic ad spend growth moderates to 58% in 2026 from 72% peak in 2025, Comscore reports

Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.

by Luis Rijo

Search - Jan 20, 2026 Health sites that once dominated SEO just got crushed by Google

AI crushing health publisher websites in search results visibility collapse

Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.

by Luis Rijo

AI - Jan 19, 2026 Wikipedia turns 25 with eyes on AI survival and tech partnerships

Wikipedia puzzle globe surrounded by AI data streams as tech partnerships expand in 2026

Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.

by Luis Rijo

AI - Jan 19, 2026 Why deterministic systems still win in AI's probabilistic world

Deterministic data platforms vs probabilistic AI agents in marketing technology stacks

Deterministic data platforms remain marketing's most valuable infrastructure despite probabilistic AI dominance, but only when integrated as ecosystem orchestrators.

by Luis Rijo