PayPal bets on payment data to fix advertising's identity problem
PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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HUMAN Security's viewability measurement earns MRC accreditation
HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.
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Your work apps collect more data than you think, study finds
Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.
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Meta's free one-click Conversions API is now live - no developer needed
Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.
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Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.
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AI agent traffic is up 8x - HUMAN Security now tells marketers why
HUMAN Security expands AI agent traffic intelligence to marketing teams as automation outpaces human web activity 8x, now inside Adobe Experience Platform.
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JB Hi-Fi picks Broadsign to power its 200-store retail media network
Australian electronics chain JB Hi-Fi deploys Broadsign to centralise ad operations across more than 200 stores, integrating Criteo and Retail Media Works.
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Consumer group sues Meta over scam ads that fund billions in revenue
Consumer Federation of America filed a class action against Meta on April 21, 2026, alleging Facebook profits from scam ads while misleading District users.
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Google Shopping tab now mixes ads into free listing grids
Google is now inserting sponsored ads into the free listing grid in the Shopping tab, completing a pattern that started in AI Mode and main search results.
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Blocking AI crawlers cost news publishers 7% of traffic, study finds
A Wharton and Rutgers study finds news publishers who blocked LLM crawlers lost 7% of weekly traffic in 6 weeks, with no measurable content protection gains.
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QVC files for Chapter 11 with $5.3 billion debt cut plan
QVC Group filed for Chapter 11 on April 16, 2026, targeting a cut of debt from $6.6 billion to $1.3 billion within 90 days as live shopping migrates to TikTok.
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AudienceProject white paper challenges ad measurement myths
AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
