Australia's news tax on Google and Meta: what the draft NBI law really says
Australia's News Bargaining Incentive sets a 2.25% levy on digital platforms with A$250m+ revenue in Australia that skip commercial deals with news publishers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Optable and Goodway Group bet on AI agents to fix broken agency
Optable and Goodway Group today announced a partnership embedding agentic AI into connected commerce, with more than 70 Goodway team members using the platform.
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Nielsen plugs Triton Digital's podcast data into its planning tool
Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool.
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Albertsons brings grocery shopper data to YouTube via Google's ad suite
Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.
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Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ
Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.
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IAS Total TV brings show-level transparency to CTV ad buying
IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory.
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U.S. joins xAI's fight against Colorado's AI bias law
The DOJ intervened in xAI's Colorado AI lawsuit on April 24, arguing SB24-205 compels AI developers to discriminate and violates the Equal Protection Clause.
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Google starts sending Search Console warnings for back button hijacking
Google today issued Search Console warnings to sites detected hijacking the browser back button, ahead of the June 15, 2026 spam policy enforcement deadline.
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Google DeepMind researcher argues AI can never be conscious
Alexander Lerchner of Google DeepMind argues in a March 2026 paper that computation structurally cannot instantiate consciousness - the Abstraction Fallacy.
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AI still under 2% but growing: Datos Q1 2026 state of search report
Datos Q1 2026 report: AI tools below 2% of visits despite accelerating growth, Google at 94%, zero-click searches decline to record low across US and Europe.
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Polymarket bets briefly invaded Google News - and the scam runs deeper
Google admitted Polymarket gambling bets appeared in Google News by mistake, exposing a wider debate on prediction markets, insider trading, and user losses.
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LiveRamp adds NVIDIA GPU infrastructure to its clean rooms
LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally.
