Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9784 Articles

Search - May 20, 2026 Advertisers push back as Google sunsets DSA for AI Max

AI Max routes three specific Sub-Zero fridge queries to the same generic manufacturer page.

Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.

by Luis Rijo

Search - May 20, 2026 Google Search gets agents, a new search box, and Gemini 3.5 at I/O 2026

Google Search app showing AI Mode, Talk, and Create buttons below the search bar

Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries.

by Luis Rijo

Retail - May 20, 2026 Google's Universal Cart wants to follow you everywhere you shop

Google Universal Cart showing Wayfair items with price insights and lowest price badge

Google launched Universal Cart at Google I/O 2026, a cross-merchant, Gemini-powered shopping hub spanning Search, YouTube, Gmail, and the Gemini app in the U.S.

by Luis Rijo

Social - May 19, 2026 LinkedIn quietly adds device targeting: what it means for B2B ads

LinkedIn Campaign Manager Device Type targeting panel showing Mobile, Desktop, and Tablet options.

LinkedIn rolls out device type and OS targeting in Campaign Manager, letting B2B advertisers pick mobile, desktop, or tablet placements for the first time.

by Luis Rijo

Audio - May 19, 2026 Basis and DAX give political buyers exclusive audio for 2026 midterms

Vintage microphone on a stage surrounded by audio waveforms and voter data shards

Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election.

by Luis Rijo

Display - May 19, 2026 CJEU backs Italy's publisher pay rules in Meta challenge

EU court backs publisher pay rights as coins fall from a cracked platform monolith.

Europe's top court rules Italy can force platforms like Meta to pay publishers fair compensation, shaping ad revenue and content rights talks across the EU.

by Luis Rijo

AI - May 19, 2026 Alexa+ now generates podcast episodes on any topic, on demand

Alexa Podcasts on Echo Show with four AI-generated episodes on sports, music, history, and baking

Amazon's Alexa+ now generates on-demand podcast episodes using AI and over 200 news publications. Available now for Alexa+ subscribers in the United States.

by Luis Rijo

Data - May 19, 2026 Data centers: 5.5M jobs, $927bn GDP - and no proof they raised your energy bills

Data center servers generating economic output across the United States, 2024 PwC study

Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.

by Luis Rijo