Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

AI - May 20, 2026 Google's new AI search ad formats reshape how brands reach buyers

Duolingo Highlighted Answer ad in Google AI Mode with independent AI explainer, mobile

Google is testing Conversational Discovery ads and Highlighted Answers in AI Mode, plus AI-powered Shopping ads and Business Agent for Leads in standard Search.

by Luis Rijo

Data - May 20, 2026 Meridian lands inside Analytics 360 as Google links ad spend to future sales

Google Ads QFC columns showing qualified future conversions rate across shopping campaigns

Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini

by Luis Rijo

AI - May 20, 2026 Chrome 149 origin trial puts WebMCP in developers' hands at last

Chrome browser exposing WebMCP structured tool nodes as direct signals to an AI agent.

Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.

by Luis Rijo

AI - May 20, 2026 Gemini 3.5 and Antigravity 2.0 headline Google I/O 2026 reveal

Google I/O 2026 unveils Gemini 3.5, Antigravity 2.0, and WebMCP, a proposed open web standard recasting the developer stack around AI agents that ship code.

by Luis Rijo

May 20, 2026 Google's new TFAT signal kills TFCD and TFUA - and finally adds a TEEN tier

Google introduces TFAT, a new age treatment signal replacing TFCD and TFUA, with a dedicated TEEN tier for publishers facing COPPA, GDPR and state app laws.

by Luis Rijo

Search - May 20, 2026 Advertisers push back as Google sunsets DSA for AI Max

AI Max routes three specific Sub-Zero fridge queries to the same generic manufacturer page.

Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.

by Luis Rijo

Search - May 20, 2026 Google Search gets agents, a new search box, and Gemini 3.5 at I/O 2026

Google Search app showing AI Mode, Talk, and Create buttons below the search bar

Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries.

by Luis Rijo

Retail - May 20, 2026 Google's Universal Cart wants to follow you everywhere you shop

Google Universal Cart showing Wayfair items with price insights and lowest price badge

Google launched Universal Cart at Google I/O 2026, a cross-merchant, Gemini-powered shopping hub spanning Search, YouTube, Gmail, and the Gemini app in the U.S.

by Luis Rijo