Scorch Marker loses Walmart account after netting $37,000 on $252,125
Consolidator fees alone reached $76,218.95, more than the product cost, while Walmart ad revenue grew 46%. What shelf space actually costs a small supplier.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Marketers brief AI with the demographic data they say no longer works
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as 67% still brief models on demographics and Article 50 binds on August 2.
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ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
Adjust sends install and event callbacks while AppsFlyer routes web events into OpenAI's Conversions API with pixel dedup. Mexico and Brazil are next in line.
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Snap gains MCP server and creator AI matching across 950 million users
GenAI Lenses drew nearly 38 billion impressions since Q4 2025, and advertisers now get conversational setup, agentic Dynamic Product Ads and a creator network.
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YouTube ends 2-year wait for Shorts thumbnails but blocks A/B testing
Partner Program channels get first access, desktop only, with a 3:2 safe zone inside the 9:16 frame. Generative thumbnails are now live globally in Ask Studio.
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Fastly gains Experian agent checks as 53% of web traffic turns automated
Edge checks now clear agent identity before requests reach origin servers, and Salesforce ties $262bn of 2025 holiday sales to agents. Who captures that spend?
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InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice?
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Google signs EU AI code as advertisers face 3% turnover fines August 2
Signing lands two days past the compliance-presumption deadline. Providers must watermark free-form text over 200 tokens and offer detection free of charge.
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Acast gains 26% more revenue per listen while listens rise only 2%
Podcast buyers face rising unit costs as Acast net sales hit SEK 776m on 29% organic growth. Apple Podcasts video inventory now spans 180 shows, 1,000 episodes.
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Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
Brand Pages sit outside the free selfie badge now marking real people across Marketplace, Dating and Groups. Feed slots arrive later, and markets stay unnamed.
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Marketplace sellers gain a separate Meta app as listings hit 430M a month
US iOS users 18 and older get first access, while Android testing continues. Meta AI fills in titles, prices and categories from photos. What is still missing?
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Meta drops Facebook Feed to second tab in full-screen video test
Marketplace carries 430 million items monthly and a free Verified badge lands Monday. Video-heavy countries go first, raising questions over Feed ad inventory.
