87% of agency pros say the traditional agency model is broken
Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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DemandSphere maps 25 years of Google algorithm and AI search changes
DemandSphere released a free tracker covering 173 Google algorithm and AI search updates from 2000 to 2026, with a JSON API and three verified data sources.
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CNIL's final rules on email tracking pixels are here - what changes
France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.
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Roku hits 100M households and splits open its platform finances
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
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Moloco targets app marketers on the big screen with AI performance CTV
Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.
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AMC Global Media's linear TV inventory goes programmatic through Magnite
Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.
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Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise
Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.
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Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
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Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks
Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.
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Most marketers say creative matters - almost none actively optimize it
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
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Salesforce Headless 360 kills the browser and opens everything to AI agents
Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.
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iSpot data shows Home Depot's ESPN college football bet paid off
iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.
