DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Why Primis skipped the Prebid Cache migration debate entirely
Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.
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Differentiation beats lead gen as marketers' top challenge in 2026 report
Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.
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EU court's top adviser says data watchdogs must honor GDPR access requests
An EU Advocate General says data protection authorities qualify as data controllers under GDPR and cannot block subject access requests under national law.
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EU moves to force Google to open search data to rivals under DMA
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
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Dresden court hits Meta with €1,500 GDPR fine over Instagram tracking
A German appeals court on April 13, 2026, ordered Meta to pay €1,500 in GDPR damages for tracking an Instagram user via Business Tools on third-party sites.
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Amazon's Seller Assistant now checks review sharing eligibility per variation
Amazon's Seller Assistant now flags which variations lose review sharing as the May 31 phased rollout deadline closes in on marketplace sellers worldwide.
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US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.
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ClickUp's blog lost 97.6% of its traffic - here is exactly how
ClickUp's blog fell from 1.19 million monthly visits in January 2025 to under 29,000 by April 2026, hit across nine consecutive Google algorithm updates.
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Pinterest sued over tariffs: executives allegedly hid ad revenue collapse
Investors sue Pinterest, CEO William Ready and CFO Julia Donnelly alleging concealment of tariff-driven ad revenue declines behind three steep stock drops.
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Google's AI Mode in Chrome is doing what iframes couldn't
Google AI Mode in Chrome embeds publishers inside its interface, overriding X-Frame-Options and CSP headers - the same protections it uses for its own sites.
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Small publishers lost 60% of search traffic as AI reshapes the web
Chartbeat data shows small publishers lost 60% of search traffic in two years while ChatGPT referrals still account for under 1% of total publisher page views.
