Most TV viewers distrust AI search results, Gracenote study finds
Gracenote's 2026 study of 4,003 U.S. users finds AI chatbots gaining ground fast in TV content discovery, but 75% of all users still verify chatbot results.
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Gracenote's 2026 study of 4,003 U.S. users finds AI chatbots gaining ground fast in TV content discovery, but 75% of all users still verify chatbot results.
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