Skip to Sidebar Skip to Content
Luis Rijo
Frankfurt, Germany
10684 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Spotify gives all users video on/off switch starting this month 8 min read

    Spotify gives all users video on/off switch starting this month

    Spotify today announced new video controls rolling out globally, letting Premium, Basic, and free-tier users toggle Canvas visuals and podcast videos through Settings.

  • Joybuy is quietly winning Google Shopping auctions while European CPCs shift 10 min read

    Joybuy is quietly winning Google Shopping auctions while European CPCs shift

    Joybuy entered EU Google Shopping in March 2026, outranking rivals faster than Temu did. Meanwhile, smec data shows Shopping CPC up 10% YoY and conversions crashing.

  • DV360 gets new reach overlap dimensions and instant inventory reports 8 min read

    DV360 gets new reach overlap dimensions and instant inventory reports

    Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026.

  • xAI sues Colorado to block AI bias law, claiming First Amendment violations 10 min read

    xAI sues Colorado to block AI bias law, claiming First Amendment violations

    xAI filed a federal lawsuit today against Colorado to block SB24-205, an AI bias law set to take effect June 30, 2026, asserting First Amendment violations.

  • AI Digital relaunches Elevate to fight black-box programmatic chaos 8 min read

    AI Digital relaunches Elevate to fight black-box programmatic chaos

    AI Digital relaunched its Elevate platform on April 7, 2026, offering agencies a vendor-neutral AI intelligence layer across 12+ DSPs and 15+ data partners.

  • LiveRamp and Akkio team up to bring conversational AI into marketing measurement 9 min read

    LiveRamp and Akkio team up to bring conversational AI into marketing measurement

    LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers.

  • In-store media's measurement problem is not what you think 10 min read

    In-store media's measurement problem is not what you think

    ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.

  • Google AdSense to auto-enroll publishers in consent optimization 8 min read

    Google AdSense to auto-enroll publishers in consent optimization

    Google AdSense will auto-activate consent message optimization for EEA publishers on May 7, 2026, unless publishers opt out within the 30-day review window.

  • NYT and Guardian win big as Google's March 2026 core update wraps 10 min read

    NYT and Guardian win big as Google's March 2026 core update wraps

    SISTRIX data shows nytimes.com and theguardian.com as top winners in Google's March 2026 core update, while usnews.com and finance.yahoo.com fell sharply in VI.

  • How computer science could fix Google's data monopoly problem 12 min read

    How computer science could fix Google's data monopoly problem

    A new legal paper proposes using computer science algorithms to implement Google's court-ordered data-sharing remedies efficiently and without discrimination.

  • Consent Mode V2 enforcement is silently breaking Google Ads conversions 8 min read

    Consent Mode V2 enforcement is silently breaking Google Ads conversions

    Google's July 2025 Consent Mode V2 enforcement is wiping attribution data for UK and EEA advertisers - with no warning and no recovery option for lost data.

  • Trade Desk under siege while Amazon tightens its grip on sellers 21 min read

    Trade Desk under siege while Amazon tightens its grip on sellers

    The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends.

Load More You've reached the end of the list