Most marketers can't predict their audience - and AI isn't fixing it yet
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real
Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.
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Meta's Robyn: who really benefits when a platform builds your MMM?
Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.
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YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you
Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.
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Millennials abandon brands faster than any other generation, Adobe study finds
Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.
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UK regulators warn agentic AI is already here - and it needs watching now
Four UK watchdogs map the risks, rights, and regulatory gaps as autonomous AI agents move from pilot to practice across finance, retail, and communications.
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Amazon Luna and Mattel bring He-Man to the living room on June 5
Amazon Luna and Mattel launch Masters of the Universe: Legends Unite on June 5, 2026, a free-to-Prime couch co-op game with roguelike deck-building mechanics across 14 countries.
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FLORA's FAUNA: the AI creative agent that fights back against generic
FLORA launched FAUNA on March 31, 2026, a node-based AI creative agent backed by $52M, used by Nike, Netflix, and Pentagram to preserve brand craft.
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651 million tickets: what the 2025 box office really tells marketers
The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.
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Google's AI grip tightens: what SISTRIX's March data means for publishers
SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025.
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Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks
Criteo expands GO platform with full self-service access for SMBs and growth brands, enabling cross-channel AI ad campaigns in as few as five clicks as of March 31, 2026.
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VIZIO appears in Walmart Connect Ad Center's new display beta tab
Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data.
