Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9295 Articles

Data - Jan 02, 2026 Google preparing to shut down Ads API v19 in February 2026

Google Ads API version 19 will sunset on February 11, 2026. Developers must migrate to newer versions before all v19 requests begin failing across the platform.

by Luis Rijo

AI - Jan 02, 2026 Google shares internal AI playbook after two years testing automation on environmental reports

Google AI playbook for sustainability reporting cover showing blue gradient text on white background

Google released December 2025 AI implementation guide documenting sustainability reporting experimentation with NotebookLM, Gemini tools, and prompt templates.

by Luis Rijo

AI - Jan 02, 2026 Algorithm chaos and power plays close digital advertising's turbulent year

Publishers versus Google platforms in digital advertising power struggle

Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.

by Luis Rijo

Search - Jan 02, 2026 SEO consultant tracks Google's shift from predictable to chaotic

Google SERP volatility visualization showing algorithmic shifts from 2021-2025 tracking major updates.

Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes.

by Luis Rijo

Search - Jan 02, 2026 Google formalizes review requests nine months after feature launch

Google published official documentation for Business Profile review links and QR codes on December 31, ending months of unofficial feature usage.

by Luis Rijo

AI - Jan 02, 2026 xAI sues California over law forcing AI firms to reveal training secrets

Elon Musk's xAI files federal lawsuit challenging California's AB 2013, arguing the transparency law violates constitutional protections and hands competitors a roadmap to replicate proprietary AI models.

by Luis Rijo

Video - Jan 01, 2026 Microsoft kills free Prebid Cache publishers rely on for video ads

Prebid Cache market share showing Microsoft's dominance before April 2026 deprecation announcement.

Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.

by Luis Rijo

Data - Jan 01, 2026 Vietnam implements comprehensive personal data decree on final day of 2025

Vietnam issues sweeping data protection implementation decree December 31, setting strict compliance requirements for digital businesses processing personal information.

by Luis Rijo