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Luis Rijo
Frankfurt, Germany
10689 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google reinstates articles exposing Clickout Media after bogus DMCA takedowns 9 min read

    Google reinstates articles exposing Clickout Media after bogus DMCA takedowns

    Google restored Press Gazette and Search Engine Land articles about Clickout Media's parasite SEO scheme after bogus DMCA complaints removed them from search results.

  • Firefox 149 brings free built-in VPN and split-screen browsing 9 min read

    Firefox 149 brings free built-in VPN and split-screen browsing

    Firefox 149 launches March 24 with a free built-in VPN offering 50GB monthly, split view, tab notes, and Smart Window AI - here's what it means for privacy.

  • Gmail finally lets users change their address - and the technical lift was enormous 8 min read

    Gmail finally lets users change their address - and the technical lift was enormous

    Google today launched Gmail address changes for U.S. users, allowing username updates while keeping emails, history and sign-in access. Global rollout planned.

  • Takeshi Sano takes the helm at dentsu after a turbulent year 8 min read

    Takeshi Sano takes the helm at dentsu after a turbulent year

    Takeshi Sano confirmed his role as dentsu's new President and Global CEO on April 1, 2026, following a formal transition rooted in a $2.18 billion loss and failed sale talks.

  • AI facial recognition locked up the wrong woman for 5 months 8 min read

    AI facial recognition locked up the wrong woman for 5 months

    A Tennessee grandmother spent five months in jail after Clearview AI misidentified her as a North Dakota bank fraud suspect. What the case reveals about AI oversight gaps.

  • Amazon's fake discount crackdown: List Price rules tighten April 23 9 min read

    Amazon's fake discount crackdown: List Price rules tighten April 23

    Amazon updates List Price and Typical Price rules on April 23 and May 18, 2026, requiring sellers to prove reference prices with real sales data or external retailer evidence.

  • Why Google's core updates take weeks: Mueller explains the mechanics 8 min read

    Why Google's core updates take weeks: Mueller explains the mechanics

    Google's John Mueller clarified on March 31, 2026, why core updates take 2-3 weeks to roll out, citing multiple components updated step-by-step rather than all at once.

  • Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying 8 min read

    Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying

    Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

  • Google ends AdSense for Search custom styles, forcing publishers to standard 7 min read

    Google ends AdSense for Search custom styles, forcing publishers to standard

    Google today notified AdSense for Search publishers that custom search styles are deprecated, replaced by Standard search styles with automatic layout updates.

  • Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are 9 min read

    Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are

    Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.

  • South Korea rewrites the rulebook on pseudonymous data for AI 10 min read

    South Korea rewrites the rulebook on pseudonymous data for AI

    South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.

  • IAS and Mastercard turn media quality into live sales signals 9 min read

    IAS and Mastercard turn media quality into live sales signals

    IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

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