Why your customer decides in seconds now
Google's February 2026 guide reveals how AI collapsed the consumer decision window - with 77% of AI Mode users making faster choices and 75% more confident ones.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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YouTube opens Shopping affiliate program to creators with 500 subscribers
YouTube expands its Shopping affiliate program to all YouTube Partner Program creators, including those with just 500 subscribers, opening product tagging and commissions to smaller channels across 12 countries.
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Nielsen's Gauge delay sparks market integrity row as TV data suppression claims mount
VAB accuses Nielsen of suppressing February 2026 TV data showing linear surging past streaming, raising questions about measurement neutrality during upfront season.
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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal
VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.
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MiQ buys Adsmovil's LatAm arm to dominate independent programmatic
MiQ acquires Adsmovil's Latin America business, creating the region's largest independent programmatic company with 150+ employees across 12 markets.
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MetaRouter: the hidden engine inside Google's Kroger ad deal
MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.
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Brave blocks your ads and sells its own - and it's working
Brave browser grew from 80M to 109M monthly active users while selling its own ads after blocking publishers' - Jean-Paul Schmetz explains the model in detail.
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FAST channels hit 27% across Europe as subscription fatigue bites
A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.
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Turkey's DPA bans bundled consent texts in a ruling that reshapes data collection
Turkey's KVKK issued Decision 2026/347 on February 18, requiring data controllers to keep consent and clarification texts strictly separate under Law No. 6698.
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Botify's Agentic Feeds targets the product data gap in AI-driven commerce
Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.
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Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying
Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.
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WordPress.com write capabilities let AI agents edit your live site
WordPress.com added write capabilities to its MCP integration on March 20, 2026, giving AI agents 19 new tools to draft posts, manage pages, comments, and media.
