Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]
Microsoft Clarity's December 18 analysis shows AI referrals grew 155% in eight months while converting 11 times better than search despite under 1% traffic share.
Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.
YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
eBay launched its Live shopping platform in Germany on November 29, delivering real-time auctions and instant purchases through streamed events from sellers.
Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.
Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
