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Luis Rijo
Frankfurt, Germany
10693 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Germany's online sellers just got a watchdog with teeth: BVOH can now sue platforms 8 min read

    Germany's online sellers just got a watchdog with teeth: BVOH can now sue platforms

    Germany's Federal Network Agency today named BVOH as the first association authorized to sue under the EU P2B Regulation, giving online sellers a legal shield against platform abuses.

  • Shorts decides the charts now - and this week's data proves it 22 min read

    Shorts decides the charts now - and this week's data proves it

    YouTube's Mar 6–12, 2026 charts show NO BATIDÃO ruling Shorts for week 19 while BLACKPINK's GO slides from its global #1 debut to #20 in just seven days.

  • LinkedIn rebuilds its feed from scratch with LLMs and GPU-powered ranking 9 min read

    LinkedIn rebuilds its feed from scratch with LLMs and GPU-powered ranking

    LinkedIn's new LLM-powered Feed uses dual encoders, GPU-accelerated indexing and a sequential ranking model to deliver personalized content in under 50 milliseconds.

  • Instagram tests clickable links in post captions for Meta Verified users 8 min read

    Instagram tests clickable links in post captions for Meta Verified users

    Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.

  • Amazon opens Shop Direct to third-party feeds - what merchants need to know 8 min read

    Amazon opens Shop Direct to third-party feeds - what merchants need to know

    Amazon's Shop Direct now accepts third-party product feeds from Feedonomics, Salsify, and CEDCommerce, giving over 400,000 merchants real-time access to hundreds of millions of customers.

  • Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing 12 min read

    Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing

    Sprinklr posts $857.2M revenue and a $200M buyback for fiscal 2026, yet guidance signals near-flat growth, declining churn and rising AI costs cloud the outlook.

  • Google brings Search Central Live to Canada for the first time, with Toronto debut set for April 7 min read

    Google brings Search Central Live to Canada for the first time, with Toronto debut set for April

    Google's Search Central Live arrives in Toronto on April 21, 2026, marking the series' first event in Canada, with sessions on AI in Search, Search Console, and structured data.

  • Google's Merchant Center for Agencies goes live in the US and Canada 8 min read

    Google's Merchant Center for Agencies goes live in the US and Canada

    Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.

  • OpenX and TVision bring real-time attention targeting to CTV buyers 9 min read

    OpenX and TVision bring real-time attention targeting to CTV buyers

    OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

  • 58% of Americans now listen to podcasts monthly - a record 12 min read

    58% of Americans now listen to podcasts monthly - a record

    Infinite Dial 2026 finds podcast monthly listeners hit 58%, online audio at 81%, and 93% of Americans aware of generative AI brands - key data for marketers.

  • Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra 7 min read

    Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra

    Amazon raises Prime Video's ad-free subscription from $2.99 to $4.99 a month on April 10, a 67% price increase rebranded as Prime Video Ultra with added 4K features.

  • Apple cuts App Store China fees: what the 25% rate means for developers 8 min read

    Apple cuts App Store China fees: what the 25% rate means for developers

    Apple this week reduced App Store commissions in China to 25% for standard transactions and 12% for small businesses, following regulator discussions. Here's what changes and why it matters.

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