Adobe CEO Narayen to step down after 18 years once successor is named
Adobe's Shantanu Narayen announces he will transition from CEO after 18 years, as the board launches a global search for his successor amid an AI-focused strategy.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Instagram is killing its end-to-end encrypted chats - here's what changes May 8
Instagram will end support for end-to-end encrypted chats on May 8, 2026. What the feature does, how it works, and what users lose when it goes.
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Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers
Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering
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IAB Europe explains agentic ad scaling - and why it's harder than it looks
IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.
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Disney+ launches Verts, its swipeable vertical video feed for mobile
Disney+ rolls out Verts this week for U.S. subscribers - a swipeable vertical video feed on mobile linking scenes to Watchlists and direct playback.
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98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next
YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.
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Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time
Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.
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JCDecaux's record cash flow hides a digital advertising arms race
JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.
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FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG
FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.
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Swedish publishers back Meta's expulsion from IAB - and it's just the start
Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
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Sweden fired Meta. Now everyone's watching.
MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.
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Magnite opens programmatic access to Australia's Nova Retail Network
Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.
