Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9352 Articles

Search - Nov 19, 2025 Google Ads introduces original conversion value metric for unadjusted performance data

Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.

by Luis Rijo

Display - Nov 19, 2025 Bangkok Post adopts Taboola's DeeperDive AI search tool for website

The Bangkok Post partners with Taboola to implement DeeperDive AI answer engine directly on its site, marking first Southeast Asian deployment on Nov 18.

by Luis Rijo

Video - Nov 19, 2025 Magnite launches Live Scheduler to streamline live event advertising

Magnite introduces Live Scheduler, an industry-first tool for media owners and advertisers to plan, activate, and measure ads around live streaming events starting November 18, 2025.

by Luis Rijo

Video - Nov 19, 2025 NFL drives broadcast television to highest share in nearly a year

Streaming platforms Amazon Prime Video, Peacock, and Paramount+ see viewership gains on football game days, according to Nielsen's October data.

by Luis Rijo

AI - Nov 18, 2025 AppsFlyer releases eight products for measurement and AI automation

AppsFlyer announced eight products on November 18 addressing measurement, AI agents, data collaboration, and security for marketing operations.

by Luis Rijo

Retail - Nov 18, 2025 Amazon's Rufus AI assistant gains memory, price tracking and auto-buying

Amazon announced 50+ technical upgrades to Rufus on November 18, 2025, adding account memory, automatic purchasing, price alerts, and visual search features.

by Luis Rijo

AI - Nov 18, 2025 Amazon deploys generative and agentic AI across shopping platform

Amazon reports 250 million Rufus users this year as platform expands AI features including Buy for Me, Lens Live, and personalized recommendations across mobile apps.

by Luis Rijo

Audio - Nov 18, 2025 Apple unveils most popular podcasts with 2025 year-end charts

Apple released comprehensive podcast rankings for 2025 on November 18, revealing listenership patterns and creator trends through localized charts worldwide.

by Luis Rijo