Google slashes web crawl limit by 86.7% as cost pressures mount
Google this year reduced Googlebot's file size limit from 15MB to just 2MB per resource, marking an 86.7% decrease that could reshape technical SEO practices across the web.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Trade Desk cracks German deal management with three SSP integrations
Ströer, Virtual Minds, and YOC become first German SSPs to integrate Trade Desk's Price Discovery and Provisioning API, automating deal configuration and delivery verification.
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Google's PaperBanana: AI agent beats PhD experts at scientific diagrams
Google Cloud researchers released PaperBanana, an AI system using five specialized agents that outperforms human experts at generating academic illustrations with 75% preference rates.
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When no one's in charge: time-tracking firm fined for blocking wage data
Norwegian DPA fines Timegrip €25,000 for refusing 80 employees their time records after employer bankruptcy, establishing processor liability rules.
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Judge questions why Amazon worries about lawsuit financing companies
A UK judge questioned Amazon's arguments today as the company tried to appeal two major class action lawsuits. The cases involve consumers and sellers who claim Amazon broke competition rules.
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Google and Bing say no: separate markdown pages for AI violate search policies
Google and Microsoft warn that creating dedicated markdown or JSON pages for large language models violates longstanding cloaking policies despite industry experimentation.
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Google's Discover feed gets a content shakeup targeting clickbait and boosting local news
Google today launched its February 2026 Discover core update for English users in the US, promising to reduce clickbait while promoting locally relevant and expert content.
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Google's AI now shows which of your apps it reads to answer queries
Google added source icons to AI Mode showing when responses use Gmail, Photos, YouTube, or Search data through Personal Intelligence feature.
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Germany bans Amazon from controlling third-party seller prices on marketplace
Bundeskartellamt prohibits Amazon's algorithmic price control mechanisms affecting marketplace sellers and orders €59 million disgorgement for competition violations.
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Alphabet advertising revenues climb 14% as Gemini App reaches 750 million users
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
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Criteo's AI shopping service outperforms text-based rivals by 60% as commerce data trumps semantic matching
Criteo introduces commerce-grade recommendation infrastructure for AI shopping assistants, achieving 60% relevancy gains through transaction data versus product descriptions alone.
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Anthropic drops millions on Super Bowl ad savaging OpenAI's ChatGPT ad pivot
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
