Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9352 Articles

Social - Nov 18, 2025 Reddit introduces Interactive Ads for custom brand experiences

Reddit unveiled Interactive Ads on November 10, 2025, allowing advertisers to build engaging experiences that invite participation within the feed.

by Luis Rijo

Data - Nov 18, 2025 Amazon Ads introduces benchmarks for data-driven advertising decisions

Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology.

by Luis Rijo

Social - Nov 18, 2025 Snapchat launches Topic Chats for public conversations in three markets

Snapchat introduces Topic Chats on November 17, allowing users in Canada, New Zealand, and the US to discuss trending topics through a new public chat format.

by Luis Rijo

Data - Nov 18, 2025 Utiq reaches 70 million users across six European markets

Telco-powered advertising identifier Utiq announced November 15 it reached 70 million users in Germany, Austria, France, Spain, UK and Italy with 300+ publishers.

by Luis Rijo

Data - Nov 18, 2025 Chrome reaches 66.3% market share as Safari grows to 15.1% in Q3 2025

Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.

by Luis Rijo

Retail - Nov 17, 2025 Pinterest targets UK keyword limitations with visual search expansion

Pinterest and Retail Week survey reveals 52% of UK consumers struggle to articulate needs, prompting platform's AI-powered visual discovery approach announced November 11, 2025.

by Luis Rijo

Social - Nov 17, 2025 Epsilon audiences now available on Pinterest with improved match rates

Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.

by Luis Rijo

Data - Nov 17, 2025 Amazon expands conversion path reporting worldwide after beta launch

Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.

by Luis Rijo