Anthropic drops millions on Super Bowl ad savaging OpenAI's ChatGPT ad pivot
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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EDO launches AI agent that reads TV ad performance in seconds
Measurement company introduces conversational interface for TV outcomes data as agencies face leaner teams and fragmented buying workflows.
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Google's AI summaries now swallow 58% of clicks that once went to websites
Google AI Overviews reduce organic clicks by 58% in December 2025, up from 34.5% in April 2025, as search becomes increasingly zero-click.
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AI ads perform as well as humans - if they don't look AI-made
Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.
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ProSiebenSat.1 earnings fall short as German TV advertising contracts 4%
ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.
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Fubo reports $1.54 billion Q1 revenue as ESPN reseller partnership expands streaming reach
Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.
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CIMM picks six startups reshaping TV measurement with AI and privacy tech
Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.
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WP Engine bets on unified platform as publishers lose half their Google traffic
WP Engine launches Newsroom publishing platform today at undisclosed pricing as news organizations face 38% traffic declines from AI search features.
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Google says don't waste time analyzing redirects for SEO
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
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AudienceProject simplifies cross-media reporting with single-page builder
AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.
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AppLovin CEO defends business model as transparency questions mount
AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.
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Adobe ends 30-year Animate era as creative tools shift to AI
Adobe discontinues Animate after 30 years, ending March 1, 2026, as animation software transitions to AI-powered alternatives like After Effects and Express.
