Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Data - Nov 14, 2025 Google DeepMind develops efficient document ranking method through attention optimization

Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.

by Luis Rijo

Data - Nov 14, 2025 Google and Meta sue California over social media age restrictions law

Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.

by Luis Rijo

Data - Nov 14, 2025 This week: Amazon unleashes advertising infrastructure overhaul

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

by Luis Rijo

AI - Nov 14, 2025 Similarweb launches AI citation analysis framework as zero-click searches rise

Director of SEO publishes comprehensive guide tracking brand visibility across ChatGPT, Perplexity, and Gemini platforms.

by Luis Rijo

Search - Nov 14, 2025 Google exact match degradation expands to semantically unrelated terms

Advertiser documentation shows exact match keywords including "hypoallergenic" triggering ads for searches without hypoallergenic terms, questioning targeting precision.

by Luis Rijo

AI - Nov 14, 2025 InfoSum launches Beacons for cross-cloud data collaboration

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

by Luis Rijo

DOOH - Nov 14, 2025 Broadsign enables advance DOOH booking through StackAdapt partnership

Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

by Luis Rijo

Audio - Nov 14, 2025 Washington Post partners with Triton Digital for podcast monetization strategy

The Washington Post selects Triton Digital to power its podcast advertising and measurement infrastructure, joining a growing roster of premium publishers.

by Luis Rijo