Amazon's new section-level insights reshape Brand Store optimization
Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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TikTok Shop forces sellers into logistics ultimatum that could destroy 3PL businesses
TikTok Shop discontinues seller shipping on February 25, requiring merchants to use approved fulfillment partners or face exclusion from the platform.
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Acast and Barometer debut episode-level podcast targeting before bids
Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog.
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German court says SCHUFA must explain why credit scores hurt consumers
Wiesbaden administrative court orders SCHUFA to provide meaningful explanations of score calculations under GDPR Article 15 after three-year legal battle.
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Texas API firm strikes back after Google's DMCA web scraping lawsuit
SerpApi defends public data access after Google sues over SearchGuard circumvention in DMCA case, arguing traffic controls aren't copyright protection.
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Scammers exploit OpenAI's name in fake ad platform targeting marketers
Digital marketers face new phishing campaign using fraudulent TestFlight app claiming to offer OpenAI advertising credits and campaign tools.
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PayPal's bet on commerce media networks that see 30% of global purchases
PayPal Ads SVP explains how transaction data across 400 million consumers distinguishes commerce media from retail networks at CES 2026.
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Polish DOOH network joins global programmatic platform
Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.
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Dow Jones Factiva passes 8,000 AI-licensed sources as demand surges
Factiva expands licensed content database to 8,000+ sources with USA TODAY, ADWEEK, and The Atlantic, positioning platform as leading AI marketplace for publishers.
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Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising
Creator-driven transactions surged 51% during Cyber Week as the company powered nearly $120 billion in partner-referred sales across 350,000 active partnerships.
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Building the 2026 marketing tech stack: ESPs can't see 95% of traffic
Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers.
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Netflix soundtrack dips slightly but still crushing competition
Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.
