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Luis Rijo
Frankfurt, Germany
10772 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Microsoft launches checkout inside Copilot as AI commerce battle intensifies 15 min read

    Microsoft launches checkout inside Copilot as AI commerce battle intensifies

    Microsoft introduces Copilot Checkout on January 8, enabling direct purchases through AI conversations with PayPal, Shopify, and Stripe while launching Brand Agents for merchant websites.

  • Criteo sets Luxembourg vote as ad platform seeks capital flexibility 10 min read

    Criteo sets Luxembourg vote as ad platform seeks capital flexibility

    Criteo schedules February 27, 2026 shareholder meeting for Luxembourg redomiciliation vote, streamlining corporate structure with direct Nasdaq listing.

  • Why expert developers refuse to "vibe" with AI coding tools 11 min read

    Why expert developers refuse to "vibe" with AI coding tools

    Experienced programmers maintain strict control over AI agents rather than delegating design decisions, new research reveals amid industry debate.

  • Agentic AI infrastructure dominates advertising week 17 min read

    Agentic AI infrastructure dominates advertising week

    Agentic AI infrastructure commanded the advertising industry this week as platforms deployed autonomous campaign management while CES showcased deployment roadmaps.

  • Teads hires former Innovid CMO to steer omnichannel platform growth 13 min read

    Teads hires former Innovid CMO to steer omnichannel platform growth

    Teads appoints Dani Cushion as CMO effective January 6, 2026, bringing IPO experience from Innovid, Cardlytics to guide marketing during growth phase.

  • Adsquare launches Q1 seasonal audiences targeting $18.6 billion spending window 9 min read

    Adsquare launches Q1 seasonal audiences targeting $18.6 billion spending window

    Location intelligence platform releases four high-intent audience segments for Chinese New Year, Valentine's Day, Super Bowl, and Winter Olympics campaigns.

  • RTL+ surpasses 7 million subscribers as Germany's streaming race intensifies 12 min read

    RTL+ surpasses 7 million subscribers as Germany's streaming race intensifies

    RTL Deutschland's streaming platform reached 7 million paying subscribers around the turn of the year, strengthening position as Germany's largest national service.

  • IAB Polska's 300-page AI guide expands Polish marketing playbook by threefold 10 min read

    IAB Polska's 300-page AI guide expands Polish marketing playbook by threefold

    IAB Polska released AI Guide 2.0 on January 8, 2026, expanding from 2024 edition to over 300 pages covering large language models, agents, and performance marketing.

  • UK advertisers brace for AI content chaos as brand safety concerns surge 15 min read

    UK advertisers brace for AI content chaos as brand safety concerns surge

    Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals.

  • Iran goes dark: 98% of internet infrastructure collapses in nationwide shutdown 12 min read

    Iran goes dark: 98% of internet infrastructure collapses in nationwide shutdown

    Iran's government executed a near-total internet blackout on January 8, 2026, eliminating 98.5% of announced IPv6 address space and cutting traffic by 90% within 30 minutes as protests spread across the country.

  • Google warns against breaking content into chunks for AI 11 min read

    Google warns against breaking content into chunks for AI

    Danny Sullivan tells creators not to split content into bite-sized pieces for LLMs on January 8, 2026, saying optimization tactics won't survive ranking system improvements.

  • 9 min read

    Cloudflare updates x402 template as micropayments gain traction

    Cloudflare updated its open source x402 payment-gated proxy template on January 9, 2026, enabling website owners to charge per download, per API call, or per crawl as traditional content monetization models face pressure.

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