Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Audio - Nov 07, 2025 Spotify surpasses 700 million users with €582M operating income in Q3

Spotify Q3 2025 earnings revealed 713 million users, 281 million subscribers, and €4.3 billion revenue, but ad-supported revenue declined 6% year-over-year to €446 million.

by Luis Rijo

Audio - Nov 07, 2025 Spotify adds weekly listening stats feature to 60+ markets

Spotify launched listening stats on November 6, 2025, showing users' top artists and songs from the past four weeks across more than 60 markets for Free and Premium users.

by Luis Rijo

Display - Nov 07, 2025 AppLovin posts 68% revenue growth in third quarter as AI platform gains

AppLovin Q3 2025 revenue chart showing growth from $835M to $1.4B across five quarters

AppLovin reports $1.4 billion quarterly revenue fueled by gaming advertising model improvements and self-service platform launch.

by Luis Rijo

AI - Nov 06, 2025 AI traffic converts at 3x higher rates than traditional channels

AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.

by Luis Rijo

Display - Nov 06, 2025 Google Ad Manager introduces AI tools for publisher brand safety and live CTV monetization

Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.

by Luis Rijo

Data - Nov 06, 2025 Google Analytics refocuses user-provided data on ads conversions

Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.

by Luis Rijo

Video - Nov 06, 2025 Large advertisers plan 43% spending increase on addressable TV by 2026

Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.

by Luis Rijo

Search - Nov 06, 2025 Adthena becomes first Google Trusted Trademark Partner for paid search

Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.

by Luis Rijo