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Luis Rijo
Frankfurt, Germany
10772 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google opens Belarus gambling ads with dual-authority licensing 11 min read

    Google opens Belarus gambling ads with dual-authority licensing

    Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.

  • Google blocks rummy and fantasy sports ads in India after legal crackdown 7 min read

    Google blocks rummy and fantasy sports ads in India after legal crackdown

    Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.

  • OpenX unveils software suite promising 70% cost reduction 13 min read

    OpenX unveils software suite promising 70% cost reduction

    OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.

  • Google shuts down session tracking for new advertisers in Ads API 9 min read

    Google shuts down session tracking for new advertisers in Ads API

    Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.

  • Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars 13 min read

    Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars

    Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.

  • Sophie Turner leads star-studded Tomb Raider cast for Amazon 7 min read

    Sophie Turner leads star-studded Tomb Raider cast for Amazon

    Amazon MGM Studios announces complete cast for Prime Video's Tomb Raider series led by Sophie Turner as Lara Croft with Sigourney Weaver and Jason Isaacs.

  • Magnite secures Roblox's 151 million daily users for programmatic video 12 min read

    Magnite secures Roblox's 151 million daily users for programmatic video

    Magnite gains exclusive global rights to monetize Roblox's rewarded video inventory across 151 million daily users as programmatic gaming advertising expands

  • Microsoft Advertising and Epsilon bring precision targeting to search campaigns 11 min read

    Microsoft Advertising and Epsilon bring precision targeting to search campaigns

    Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.

  • JPMorgan Chase takes over Apple Card in $2.2 billion banking shift 12 min read

    JPMorgan Chase takes over Apple Card in $2.2 billion banking shift

    Apple's credit card moves from Goldman Sachs to Chase after consumer lending losses topped $1 billion, with 12 million cardholders facing 24-month transition.

  • Spotify finally lets you spy on what your friends are listening to right now 9 min read

    Spotify finally lets you spy on what your friends are listening to right now

    Spotify launches listening activity and Request to Jam in Messages on January 7, 2026, enabling real-time music sharing for 40 million messaging users.

  • Ten hard truths separating AI advertising hype from working systems 14 min read

    Ten hard truths separating AI advertising hype from working systems

    Advertisers face genuine operational changes through agentic AI while navigating empty promises, brand safety crises, and platform power plays reshaping 2026.

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