Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9363 Articles

Data - Nov 05, 2025 Innovid expands Harmony with conversion signals for real-time optimization

Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.

by Luis Rijo

Data - Nov 05, 2025 IP address targeting proves 87% inaccurate for household advertising

Chart showing advertising accuracy degradation from dollar to three cents through targeting

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

by Luis Rijo

AI - Nov 05, 2025 High Court rules Stable Diffusion training does not infringe copyright

UK High Court dismisses Getty Images copyright claims against Stability AI, ruling AI models don't store copies, but finds narrow trademark violations on watermarks.

by Luis Rijo

AI - Nov 05, 2025 Google targets 2027 for space-based AI computing prototype launch

Google unveils Project Suncatcher on November 4, 2025, proposing satellite constellations with TPUs and optical links to scale machine learning compute in orbit.

by Luis Rijo

Data - Nov 05, 2025 European data protection board evaluates Brazil adequacy decision

European Data Protection Board adopts Opinion 28/2025 assessing Brazil's data protection framework ahead of adequacy decision enabling personal data transfers from Europe.

by Luis Rijo

Display - Nov 05, 2025 Small businesses maintain marketing budgets despite economic fears

Small business 2026 marketing budget plans: 39% increase, 54% maintain, 8% decrease spending levels

LocaliQ surveyed 300+ small businesses revealing 54% will maintain 2026 marketing budgets while social ads surpass search, video investment rises 53%, and AI adoption holds at 60%.

by Luis Rijo

Data - Nov 05, 2025 Polish court says dentist office address is not personal data

Polish court dental office GDPR ruling on business data privacy protection and identification standards

Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.

by Luis Rijo

Video - Nov 05, 2025 Seven video ad servers compete for dominance in 2025 CTV marketplace

Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities.

by Luis Rijo