Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The Trade Desk secured commitments from nine prominent publishers including AccuWeather, BuzzFeed, the Guardian, and Hearst for its OpenAds auction platform, announced January 6, 2026, as the company expands infrastructure designed to deliver transparent programmatic transactions.
RTL+ announces exclusive bundling partnership with HBO Max launching January 13, enabling German subscribers to access both platforms under single subscription.
Amazon restricts review sharing across product variations starting February 12, 2026, forcing sellers to rebuild ratings for dissimilar products.
Tailwind CSS laid off three-quarters of its engineering team on January 6, 2026, after AI-driven traffic decline slashed revenue by 80% despite framework's growing popularity.
The Times and Money Saving Expert emerge as rare winners while The Guardian, Telegraph, and other UK publishers suffer dramatic visibility losses in December update.
Spotify lowers eligibility thresholds for video creators while introducing API integration with Acast, Audioboom, Libsyn, Omny, and Podigee on January 7.
Yahoo DSP launched agentic AI capabilities on January 6, enabling advertisers to automate campaign setup, troubleshooting, and optimization through natural language.
Unnoticed Google Tag feature enables advertisers to block advertising, analytics, and diagnostic data collection when users deny consent across platforms.
X expands long-form content publishing beyond Premium+ subscribers, potentially reshaping content monetization on social platforms while raising questions about differentiation.
Uber Advertising launches Journey Takeover format January 6, 2026, pairing branded maps with destination-linked ads as Coca-Cola campaigns debut across 12 markets.
Roku integrates iSpot's Outcomes at Scale for outcome-based optimization on January 6, 2026, with SimpliSafe test showing 23% lead increase and 31% website visit boost.
Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.
