Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9363 Articles

AI - Nov 05, 2025 Common Crawl supplies paywalled content to AI companies despite publisher objections

Nonprofit organization Common Crawl provides major AI companies access to millions of paywalled news articles while claiming compliance with publisher removal requests, investigation reveals.

by Luis Rijo

DOOH - Nov 05, 2025 BIG OUTDOOR adds US inventory to VIOOH programmatic platform

BIG OUTDOOR digital billboards displaying ads in high-traffic New York City urban environmentRetry

VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.

by Luis Rijo

Display - Nov 05, 2025 DOJ and Google file final remedies proposals in ad tech antitrust case

DOJ and Google file final ad tech antitrust remedies proposals in Virginia court case.

DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.

by Luis Rijo

Video - Nov 05, 2025 Industry expert warns advertisers against treating CTV like display campaigns

Connected TV screen displaying streaming content in modern living room environment

Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.

by Luis Rijo

Display - Nov 05, 2025 Google emphasizes consequences for false verification information

Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.

by Luis Rijo

AI - Nov 05, 2025 Google AI Overviews reduce organic CTR 61%, paid traffic 68%

Google AI Overviews reduce organic CTR 65% without citation, 49% with citation per Seer study

Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.

by Luis Rijo

AI - Nov 05, 2025 Semrush triples AI visibility in one month with systematic optimization

Semrush AI share of voice chart showing growth from 13% to 32% across ChatGPT and LLM platforms in 2025

Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.

by Luis Rijo

AI - Nov 04, 2025 Amazon demands Perplexity stop AI shopping in Comet browser dispute

Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.

by Luis Rijo