Microsoft kills free Prebid Cache publishers rely on for video ads
Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Vietnam implements comprehensive personal data decree on final day of 2025
Vietnam issues sweeping data protection implementation decree December 31, setting strict compliance requirements for digital businesses processing personal information.
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Blocking AI crawlers backfired: news publishers lost 23% of traffic
Large language models reshaped news consumption patterns starting in August 2024, but publishers who blocked AI bots experienced worse outcomes than those who didn't, according to research published December 31, 2025, by Rutgers Business School and The Wharton School.
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Shadow library scraped 86 million Spotify tracks for preservation
Anna's Archive distributed 256 million Spotify metadata rows and 86 million audio files totaling 300 terabytes, representing 99.6% of platform listens.
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Honey co-founder Ryan Hudson defends extension amid fraud detection allegations
Ryan Hudson rebuts allegations against Honey's affiliate practices while launching ZeroClick AI ad network, as investigation exposes detection evasion system.
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IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI
IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.
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When LEGO abandoned open creativity for licensed franchise merchandising
Marketing consultant questions LEGO's shift from open-ended building blocks to licensed IP sets, sparking debate about retail economics versus imagination.
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Google's December 2025 core update finally wraps after 18 days
Google completes its third core update of 2025 on December 29 after an 18-day rollout marked by significant ranking volatility and traffic losses for publishers.
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How Google's AI agent will change search forever
Marie Haynes explains how Google is becoming an AI agent, not a search engine—and what this fundamental shift means for SEO professionals and marketers.
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Marketing O'Clock crowns industry leaders in 2025 Clockscars ceremony
Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.
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Why AI might create more marketing jobs, not fewer
As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.
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Slowing down becomes marketers' secret weapon in the AI speed race
Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.
