Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9363 Articles

AI - Nov 02, 2025 Microsoft plans to hire again with "more leverage" from AI tools

Microsoft CEO Satya Nadella announced workforce expansion plans with AI enabling higher productivity per employee, following flat headcount in fiscal 2025.

by Luis Rijo

AI - Nov 02, 2025 Ad Context Protocol divides advertising industry on agentic AI standards

Six companies launched Ad Context Protocol on October 15, but skepticism emerged about whether another protocol is needed for agentic AI advertising automation.

by Luis Rijo

AI - Nov 02, 2025 AWS activates Project Rainier with 500,000 Trainium2 chips

AWS Project Rainier data center with Trainium2 chips and NeuronLink infrastructure

AWS brings online Project Rainier with nearly 500,000 Trainium2 chips in under a year. Anthropic scales Claude training to over 1 million chips by year-end.

by Luis Rijo

AI - Nov 02, 2025 Polish emerges as top language in multilingual AI benchmark testing

Polish language book with flag and alphabet letters representing top AI performance

Researchers test 26 languages across seven synthetic tasks at context lengths from 8K to 128K tokens, finding performance gaps widen at longer contexts for low-resource languages.

by Luis Rijo

Video - Nov 02, 2025 IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

by Luis Rijo

Data - Nov 02, 2025 Bombora launches curated ecosystem audiences with premier B2B partners

Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.

by Luis Rijo

Video - Nov 02, 2025 OpenX launches curated video packages for Latin American advertisers

OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.

by Luis Rijo

Video - Nov 02, 2025 LG Ad Solutions introduces AI platform for CTV advertising operations

LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows.

by Luis Rijo